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Google Merchant Center

Google Merchant Center Services

Google Merchant Center is a digital platform that allows you to upload and advertise products (you sell online or at your brick-and-mortar location) on the internet so users can browse and shop your inventory on Google.

One-Stop-Shop for Managing And Advertising Your Products Online

Once a business has successfully navigated the setup process, Google Merchant Center has huge benefits to offer. Along with uploading products you can use the information obtained to run ads and reach interested shoppers. Below are some advantages -

  1. Accurate Google Shopping listings for increasing visibility
  2. Google AdWords integration for Remarketing
  3. Google Analytics support specifically for Google Merchant Center hits
  4. Online product reviews integration with their star ratings
  5. Direct website funnels
  6. Google Local Search integration for geographical tagging to nearby local stores

Advertising with Google Merchant Center

Show your products to shoppers across paid and unpaid channels. A simple and flexible way to organize and promote your Google Merchant Center product inventory within Google Ads is to use Shopping ads using Shopping campaigns. It lets you advertise your store and products using 3 types of shopping ads:

  1. Google Shopping ads
  2. Local inventory ads
  3. Product Shopping ads

The Google Merchant Center feed, also known as the Google shopping feed or product data feed, is the spreadsheet that organizes all your product information. This sheet makes it easier for Google to understand your products and what you have to offer.

Start using Google Merchant Center today for your Business

If you’re looking to reach more people interested in your products, Google Merchant Center is a great place to start. Not only can you upload all your products in one place, but you can automatically produce ads that help you reach the right people with your products.

With a digital marketing company like Execula, we’ll make using Google Merchant Center a breeze for you. We’ll help you run Google Shopping ad campaigns that drive more sales. We can support you create other paid advertising campaigns, too! Here are some major aspects we can help you with

  1. The Google Shopping Data Feed Optimization
  2. Google Shopping Costs which fits your goals
  3. Run Google Shopping PPC Campaigns for your Google Shopping Ad Groups

Google Shopping is a big deal. Google Merchant Center is a good solution for e-commerce businesses looking for increased exposure and increased sales. Incorporating Google Shopping campaign will be more than worth the investment. Please feel free to reach out if you have any questions.

Call us 480-463-1912 or drop in an email at contact@execula.com with your requirements. We shall be happy to assist.