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Content Audits
Content Auditing – The Cornerstone of Content Marketing
Content Marketing is essentially your customer’s path to purchase. Planning a bespoke content strategy is imperative. It ensures your business is conveying factual information to the right individuals at the right time. This begins with a proper audit of your existing information resource.
Why Conduct a Content Audit?
If you are heedless of what content you have, and how it’s performing, you cannot improve. The key to driving more leads, more traffic, and get good revenue is through planned content marketing which begins by identifying the loopholes in your content deliverables.
With the content audit, you can understand which buyer personas and buying stages are poorly resourced. It lets you discover and share content internally. You can access the historical performance data, and identify what content should be promoted, archived, or removed entirely.
Despite the clear virtues of the content audit, very few marketers conduct one. The major reason is auditing content is a notoriously excruciating procedure. It can take weeks, or even months, to properly find, analyze, and document each asset your company has ever published online.
Content Audits for Content Marketing Success
An in-depth content audit will ensure you're on top of your content marketing strategy. It allows you to track metrics and content performance more efficiently, make data-backed decisions; shift your attention to what's working, and what needs to be done to get you to where you want to be.
Execula is a global software development and digital marketing agency headquartered in the USA. Our content marketing team performs an in-depth audit of your content before diving into writing a slew of content. It lets you identify your audience and then target writing about their necessities and solutions. You can’t just write anything and expect your demographics to come to your website, right?
Get Auditing
You can’t comprehend where you are going until you identify where you are. Auditing is the cornerstone of content strategy. So, stop shooting arrows in the dark and get auditing. Reach out for a quick consultation.
Testimonial
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Pittsburgh SteelersTim Mayer
Author
Reliance Label SolutionsManoj is exceptional at what he and his Execula team does. We had an urgent deadline for a challenging development project for 15 Ecommerce Solutions we needed to roll out in just six months. We contracted with Execula to develop the base code change to the e-commerce platform to serve our specific needs and guide us through the nop Commerce configuration process. He and his team just completed development and did an exceptional job with a challenging project. If you do e-commerce or need any development done for your business, Manoj / Execula will be reliable hard-working and deliver an excellent product and his estimates we're right on the money. He even quickly developed two important plug-ins for us which were not even in the original scope. If you want the best in development and a reliable source of Consulting and development you need to call Execula. I Highly recommend them. Thanks again Manoj for doing an excellent and professional job!!!
Brent Spackman
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Wine on the wayManoj saved us when our website wasn’t working. I sent out 4 requests for help using the NOP Commerce recommended developers. Manoj got back to he within minutes (others took days). He fixed one problem over the phone! Our site has never gone down again since. He helps with any issues immediately. Not only do I trust Manoj, after all we went through I won’t even think about using anyone else.
Erin Allport
Author
PoserWorld.Our eCommerce store had been do1wn and we were not able to collect payments for about 4 months, we consulted with many developers and they could not get it working. When I got in touch with Manoj at Execula he was very confident that he could get it working, so I gave him access to the server. To my surprise, he debugged the error and had it fixed within the hour.
Since then we have started to collaborate with Manoj and his team and are very happy with the new website he has built for us, in record time and on budget. He finished it ahead of schedule.
I would highly recommend Manoj for any Web Development work.Peter Martin
Author
AliKat MarketingI would never consult with anyone other than Manoj for custom e-commerce guidance. Not only is he great at what he does, he is personable, professional and reliable. I consider my company lucky to have found Manoj and would refer him to anyone who wants it done right the first time.
Alicia Baker
Author
I met Manoj while looking for an eCommerce developer for the Pittsburgh Steelers eCommerce site. Manoj was fully dedicated to the project with a can do attitude and had great expertise as well as experience in building as well as customizing the NOP Commerce software. Manoj was able to do work at a reasonable cost as well as expand and contract his team quickly when the workload ebbed and flowed.