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Aromacraze: New Site Design & Migration to nopCommerce led to Growth on Average Orders by 75%

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Aromacraze is an online ecommerce store majorly selling beauty and fragrance product. This nopcommerce online platform had inappropriate architecture, required inventory management and had many other glitches. Plus, the store required migration to the latest nopcommerce version. As their existing eCommerce website didn’t make sales, AromaCraze approached Execula to find a solution to enhance their sales online and improve their ROI.


In addition to the above-mentioned issues, here are some defies that the site had been facing:

The main problem was with their previous store. It was developed on a nopcommmerce platform and the website required major update in terms of payment gateways, inventory management, quick product searches, had data redundancy and slow queries responses on the database.

  1. A huge number of data that must have been transferred (about 4000 products, 5000 orders, and 150000 product attributes)
  2. SEO-unfriendly URLs
  3. Images that stored in file system format must have been transformed to binary data to store in the nopCommerce database
  4. Unpluggable architecture which didn't allow to add additional functionalities and components dynamically.
  5. Issues with orders or products reporting, searching and mapping products.

Execula developed the site on nopCommerce as CMS. The newly developed website was feature rich as well as secure as compared to the previous one. It offered high-quality NopCommerce support at the backend. Required plugins were developed and added to enhance the customer as well as the Administrator's experience in awe-inspiring ways.


The site was upgraded to nopCommerce 4.30. Execula had offered a myriad of customizations to improve the performance of the e-store and launch new feature rich plugins that were demanded by the growing market. The store is still being value-added incessantly. Custom features include, but are not limited to:

  1. Significant performance optimization to make store fast even with 50k+ products
  2. Custom Solr search plugin development
  3. SEO Plugin to enhance and optimize products
  4. Custom order management system development and integration
  5. Several payment plugins development including Authorise.Net ACH, Braintree & More
  6. Custom shopping cart development
  7. Delivery tracking API’s integration
  8. Integration of custom-made shipping estimate service to forecast ship times
  9. Automatic inventory and price update system development
  10. Google Tag Manager integration
  11. Google Optimize integration for experiments
  12. Customer reviews API integration
  13. Custom responsive and mobile friendly theme development
  14. Migration - Import Plugin

The other main requirement for this project was migrating products. An import plugin was created which could import all the previous data available with the store. This plugin helped to save a lot of time, which otherwise would require migration data one by one from the old store. It could also be benefited in the future to mass import data if needed.


The fresh website with custom functionality met all the customers’ requirements. The site updating, enhancements and migration to the latest nopCommerce 4.3 led to the 2 times growth in average orders placed in a month. Also, the average number of returning and new customers in a month grew up drastically by 75%.

  • Pittsburgh Steelers

    I met Manoj while looking for an eCommerce developer for the Pittsburgh Steelers eCommerce site. Manoj was fully dedicated to the project with a can do attitude and had great expertise as well as experience in building as well as customizing the NOP Commerce software. Manoj was able to do work at a reasonable cost as well as expand and contract his team quickly when the workload ebbed and flowed.

    Tim Mayer
  • Reliance Label Solutions

    Manoj is exceptional at what he and his Execula team does. We had an urgent deadline for a challenging development project for 15 Ecommerce Solutions we needed to roll out in just six months. We contracted with Execula to develop the base code change to the e-commerce platform to serve our specific needs and guide us through the nop Commerce configuration process. He and his team just completed development and did an exceptional job with a challenging project. If you do e-commerce or need any development done for your business, Manoj / Execula will be reliable hard-working and deliver an excellent product and his estimates we're right on the money. He even quickly developed two important plug-ins for us which were not even in the original scope. If you want the best in development and a reliable source of Consulting and development you need to call Execula. I Highly recommend them. Thanks again Manoj for doing an excellent and professional job!!!

    Brent Spackman
  • Wine on the way

    Manoj saved us when our website wasn’t working. I sent out 4 requests for help using the NOP Commerce recommended developers. Manoj got back to he within minutes (others took days). He fixed one problem over the phone! Our site has never gone down again since. He helps with any issues immediately. Not only do I trust Manoj, after all we went through I won’t even think about using anyone else.

    Erin Allport
  • PoserWorld.

    Our eCommerce store had been do1wn and we were not able to collect payments for about 4 months, we consulted with many developers and they could not get it working. When I got in touch with Manoj at Execula he was very confident that he could get it working, so I gave him access to the server. To my surprise, he debugged the error and had it fixed within the hour.
    Since then we have started to collaborate with Manoj and his team and are very happy with the new website he has built for us, in record time and on budget. He finished it ahead of schedule.
    I would highly recommend Manoj for any Web Development work.

    Peter Martin
  • AliKat Marketing

    I would never consult with anyone other than Manoj for custom e-commerce guidance. Not only is he great at what he does, he is personable, professional and reliable. I consider my company lucky to have found Manoj and would refer him to anyone who wants it done right the first time.

    Alicia Baker