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Amazing Reasons Why PPC Advertising can benefit your Business

Amazing Reasons Why PPC Advertising can benefit your Business

Amazing Reasons Why PPC Advertising can benefit your Business

Pay per click advertising, whether this is through Google Ads, Bing Ads, and Facebook Ads or even promoted Twitter tweets, they are a great way to reach your potential customers quickly and promote your products or services. The general idea about PPC is that it allows you to reach a targeted audience fast and you only pay when someone performs an action on your ad.

PPC can have a major – and positive – impact on most businesses and brands. It has many compelling benefits. For starters, PPC has the below benefits -

  • Offers quick entry
  • Measurable and trackable results
  • Works well with other marketing channels
  • You get a wealth of useful data

So, if you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue.

We have listed seven powerful benefits of using PPC. Check them out -

  • 1. Cost Effectiveness

    One of the misconceptions that people have about PPC campaigns is that it is a waste of money. This keeps most people away from it. However, the truth is you need to be careful about how you spend your money. You need to optimize your ads and take expert help which will refrain you from draining your budget.

  • 2. Quick Method to get Targeted Visitors

    Do not worry if you have taken the time to decide on going digital. You can simply jump into PPC marketing, get up, and running quickly with a little bit of optimization. SEO often takes a lot of time and attention to get the same type of positioning and traffic. On the other hand, Google Ads offers a sprint of traffic and awareness.

    Further, you receive targeted traffic that can potentially lead to more sales and business. Today most businesses make a lot of money online through PPC without having good organic rankings.

  • 3. Works Well With Other Digital Marketing Channels

    PPC advertising works well with all other marketing channels. For instance, employ a dynamic search ad campaigns and let PPC tell you which keywords are a good match for your website.

    PPC allows testing the effectiveness of different keywords that can be targeted with long term SEO.

    PPC can also help you enrich your email marketing campaigns.

    Google Ads can be employed with your content to drive visitors, improve the ROI on your content investment.

When Should You Use PPC?

When Should You Use PPC?

  • PPC is a good fit for almost any type of business. You can use it to sell products, services, raise brand awareness, or get new leads from Google or social media platforms.
  • It helps you to further expand your business online.
  • Use PPC when you have time-sensitive offers (or events) and get instant access to your target audience.
  • Use PPC for high performing keyword research and dominate the search results.

When you should NOT use PPC?

When you should NOT use PPC?

  • Generally, PPC is not good when your products have a very low price. It may lead to less profit margin
  • Also, it is not a good idea to use AdWords in tandem with AdSense.
  • Don’t try PPC if you don’t have the knowledge to do it correctly as you will end up losing a lot of money with a minimum return.
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  • Pittsburgh Steelers

    I met Manoj while looking for an eCommerce developer for the Pittsburgh Steelers eCommerce site. Manoj was fully dedicated to the project with a can do attitude and had great expertise as well as experience in building as well as customizing the NOP Commerce software. Manoj was able to do work at a reasonable cost as well as expand and contract his team quickly when the workload ebbed and flowed.

    Tim Mayer
  • Reliance Label Solutions

    Manoj is exceptional at what he and his Execula team does. We had an urgent deadline for a challenging development project for 15 Ecommerce Solutions we needed to roll out in just six months. We contracted with Execula to develop the base code change to the e-commerce platform to serve our specific needs and guide us through the nop Commerce configuration process. He and his team just completed development and did an exceptional job with a challenging project. If you do e-commerce or need any development done for your business, Manoj / Execula will be reliable hard-working and deliver an excellent product and his estimates we're right on the money. He even quickly developed two important plug-ins for us which were not even in the original scope. If you want the best in development and a reliable source of Consulting and development you need to call Execula. I Highly recommend them. Thanks again Manoj for doing an excellent and professional job!!!

    Brent Spackman
  • Wine on the way

    Manoj saved us when our website wasn’t working. I sent out 4 requests for help using the NOP Commerce recommended developers. Manoj got back to he within minutes (others took days). He fixed one problem over the phone! Our site has never gone down again since. He helps with any issues immediately. Not only do I trust Manoj, after all we went through I won’t even think about using anyone else.

    Erin Allport
  • PoserWorld.

    Our eCommerce store had been do1wn and we were not able to collect payments for about 4 months, we consulted with many developers and they could not get it working. When I got in touch with Manoj at Execula he was very confident that he could get it working, so I gave him access to the server. To my surprise, he debugged the error and had it fixed within the hour.
    Since then we have started to collaborate with Manoj and his team and are very happy with the new website he has built for us, in record time and on budget. He finished it ahead of schedule.
    I would highly recommend Manoj for any Web Development work.

    Peter Martin
  • AliKat Marketing

    I would never consult with anyone other than Manoj for custom e-commerce guidance. Not only is he great at what he does, he is personable, professional and reliable. I consider my company lucky to have found Manoj and would refer him to anyone who wants it done right the first time.

    Alicia Baker